SPARK Insights™ Issue #0048

Last week, I sat down for a coaching call with a client who just landed a significant 6 figure annual contract.

Here's the part that stopped me cold:

He wasn't even chasing it.

The Setup

Six months ago, this client got a call from one of the companies in his state. They asked for a quote to train their employees. He sent it. They said they'd probably stick with their current vendor.

He let it go.

No follow-up sequence.
No "just checking in" emails.
He released it completely.

Then a month ago, they came back. Asked for a fresh quote. He sent it. Didn't chase. Didn't attach meaning to it.

Last week?

They called and said, "You've got the business."

Seven thousand employees.
Multiple locations.
Multi-year engagement.

And here's what he told me when I asked how it felt:

"I'm not scared by it. I'm excited. The timing is perfect. We can handle this."

No panic. No imposter syndrome. No scrambling.

Just calm readiness.

Here's Why This Matters

I've spent the last several weeks doing Purpose Factor® assessments with people, and I keep seeing the same pattern:

When you're aligned with your purpose, opportunities don't have to be forced. They flow.

This client? His Purpose Factor® revealed something remarkable:

• Builder Advantage: He creates and innovates, but doesn't micromanage outcomes

• Messenger Skillset: He communicates with clarity and authenticity

• Desire Fulfiller Passion: He's driven to create exceptional experiences

• Empathetic Strength: He reads situations intuitively and knows when to hold on and when to let go

His Purpose Factor® statement?

"To build something bigger than me to create shared experiences."

His Fulfillment Factor®?

"Connecting with authenticity to effectively communicate and inspire."

Now look at what actually happened:

→ He wasn't out there chasing this deal. He was building something excellent—day after day, client after client, review after review.

→ He wasn't forcing anyone to choose him. He was communicating authentically about what he offers.

→ He wasn't cutting corners. He was creating exceptional experiences that clients raved about publicly.

→ He wasn't anxiously checking in. He was reading the situation and trusting his instincts about when to let go.

When the company finally decided to make a move, they didn't need a sales pitch.

They Googled him.
Read his reviews.
And called.

The deal came to him because he was living his purpose, not because he was hustling for it.

The Difference Between Engineered and Unengineered Success

Most businesses operate from pursuit mode:

They're pressing for outcomes.
Chasing deals.
Forcing momentum.
Grinding toward a specific result they've decided they need.

And some people get there. Through sheer will, hustle, and strategy, they make it happen.

But here's what I'm watching unfold with client after client:

The less attached you are to an outcome, the more space you create for it to arrive.

This isn't magical thinking. This is energetic reality.

When you're not forcing, you're not repelling.
When you're not grasping, you're not desperate.
When you're not chasing, you're not blind to what's already in front of you.

Instead, you show up with presence, deliver excellent work, serve people well, and let the results speak for themselves.

And people feel that.

What His Purpose Factor® Revealed

When we went through his Purpose Factor® assessment together, I asked him about fulfilling moments in his life—things that had nothing to do with his business.

He talked about collecting experiences, not things.

"I don't want to collect houses or cars," he told me. "I want to collect relationships and experiences. Golf trips with friends. Family reunions. Experiences with people I'm in relationship with."

Then he told me a story that perfectly illustrated his empathetic strength in action.

He's a leader at his church, and they'd been dealing with a contentious situation. It was hard on everyone. The kind of conflict that tears communities apart.

But something remarkable happened.

"I've been able to walk some kind of line," he said, "where my friend can fully trust me, and the offended party can fully trust me. People say, 'We want you involved because we know you're going to be fair.'"

He described how he could see what others couldn't—how words were landing, what people really meant versus what they said, the underlying dynamics at play.

To one party: "I believe you're a man of integrity. But you need to understand—you're not seeing how your words are landing in the moment."

To the other: "I don't believe he's being malicious. Can you receive his words with that grace?"

Then he said something that stopped me:

"Bob, I can bring levity to situations. I can say hard things with emotion and passion, and somehow the guy next to me could say the same words and it would shut everything down. I don't know what to do with that, but I can get away with saying things others can't."

That's when I made the connection:

"What you just described in that five-minute story—that's all in your Purpose Factor® report. You understand what's really going on. You read situations quickly. You navigate complicated and explosive interactions. You address underlying issues, foster trust, and guide people toward collaborative objectives with intentional understanding, care, and empathy."

He paused.

"You just do that naturally."

That's what the Purpose Factor® does.

It shows you the algorithm behind your most fulfilled moments—and helps you see that you've been living your purpose all along, even when you didn't realize it.

The Lesson

This client didn't land a whale by accident.

He landed it because he was:

✅ Unattached to the outcome
✅ Aligned with his purpose
✅ Consistent in delivering excellence
✅ Authentic in how he showed up

And when the opportunity was ready, it found him.

That's the power of living from purpose instead of chasing outcomes.

Your Turn

So here's my question for you:

Where in your life are you gripping too tightly—chasing an outcome, forcing a result, or attaching your worth to whether something happens or not?

And more importantly:

What would shift if you loosened your grip, did excellent work, and trusted that the right opportunities would find you?

Because here's what I know after doing dozens of these Purpose Factor® reviews:

Most people are closer to their purpose than they realize.

They're just so busy chasing what they think they're supposed to want that they can't see what's already working.

The Purpose Factor® assessment helps you see it.

It gives you:

• A 45-page personalized report that names what fulfills you

• A one-hour clarity call with me where we connect the dots

• Language for what you've been doing for years (but couldn't name)

• A framework for making decisions that actually align with who you are

And when you see it clearly—everything changes.

Not because you become someone new.

But because you finally stop trying to be someone you're not.

Here's What People Are Saying

Over 25 people have gone through this process with me in the last few weeks.

Here's what they're telling me:

"This connected a bunch of dots I've noticed for years. It made obvious what feels alive in my work—and what I should hand off."

"This felt like a guide for where I'm going. It gave me language for what I've done for years—I build bridges. The best part is watching people cross and finally 'get it.'"

"This was one of the most joyous days of my life. Shifting that one story changed everything."

And just recently, John Maxwell endorsed the Purpose Factor® as one of the most powerful tools he's seen for helping people discover their purpose.

This isn't hype.

This is real clarity that leads to real decisions that lead to real fulfillment.

Ready to See What's Already There?

If you're tired of chasing outcomes that don't align with who you are...

If you're ready to see the algorithm behind your most fulfilled moments...

If you want to stop forcing and start flowing...

Then let's do this.

👉 Go here to claim your Purpose Factor® Assessment and Clarity Call: https://bobregnerus.com/pfinvite

You'll get:

• Your personalized 45-page Purpose Factor® report

• A one-hour review call with me where we connect the dots

• Clarity about how your purpose is already alive in your life

And just like my client who landed the deal without chasing it—you'll start seeing opportunities show up because you're finally aligned with who you actually are.

The whale doesn't jump on the line because you're forcing it.

It jumps on the line because you're fishing in the right water, with the right bait, in the right way.

Let's find your water.

Until next week,

– Coach Reg

P.S. If you've been sitting on a decision, spinning in confusion, or feeling like something's off—this is your moment. The Purpose Factor® won't tell you what to do. But it will show you who you are. And when you know that, the decisions get a whole lot easier.

Claim your spot here →