SPARK Insights™ Issue #0049

I had three coaching calls this week that left me staring out my office window, shaking my head in wonder.

Not because anything went wrong.

But because the same exact pattern showed up three times in seventy-two hours.

And I need to tell you about it.

The Pattern I Keep Seeing

Last week, I told you about the client who landed a massive contract—one he'd been turned down for two years earlier.

He didn't chase it.

They came back to him. Different decision-maker. Found him through his reviews. Handed him years of business.

This week, I'm watching the same thing happen in a completely different way.

One of my clients—let's call him a fellow coach—has been working toward this big dream for years. A property. A retreat center. A place where families can heal and reconnect.

He's been building his practice. Filling his calendar. Doing everything "right."

But two things were blocking his path:

He couldn't qualify for the loan he needed because he's self-employed and writes off everything (sound familiar?).

And he was carrying commitments that felt increasingly out of alignment.

So last week, he made two decisions:

He stepped down from a board position he'd held for six years.

He pulled back from a coaching organization that wasn't serving him anymore.

He didn't do it to make room for something new.
He did it because it was time.

The very next day—literally the next day—an old friend approached him about a sales leadership role. Early-stage company with real traction. Equity stake. W-2 income that would solve his lending problem.

He wasn't looking for a job.
He wasn't applying anywhere.
He let go, and the door opened.

What I'm Learning About How This Works

Here's where it gets interesting.

This same week, I'm working with two other clients who are both in transition. Both asking, "What's next?"

And here's what I invited them to do:

Get ruthlessly specific about the WHAT and the WHY.

Not just "I want a better job" or "I need more income."

I mean uncomfortably specific.

I asked them to open their Purpose Factor® reports and pull actual phrases from the pages. The sentences that made them stop and think, "Oh. That's me."

Then I asked them to do something that might sound crazy:

Write the job description for a role that doesn't exist yet.

A role so tailored to their natural advantage, their pull passion, what fulfills them, what frustrates them—that they become the only qualified candidate.

Not because they're making things up.

But because they're finally telling the whole truth about who they are and what they need.

One of them said, "Won't that be too specific? Won't I be limiting my options?"

And here's what I told her:

"Life doesn't respond to vague wishes. It responds to clear intentions."

Why This Actually Works

Most of us are walking around asking:

"What if nothing shows up?"
"What if I'm not good enough?"
"What if I miss the opportunity?"

We're asking from fear. From scarcity. From the feeling that we have to force things to happen.

But here's what I'm watching unfold across multiple clients:

When you get clear on the WHAT and WHY, the HOW takes care of itself.

The first client didn't know how that massive contract would come back to him.

The second client didn't know how a W-2 opportunity would land that would unlock his bigger dream.

But they both did the same thing:

They got clear.
They let go of forcing.
They trusted.

And the details filled themselves in.

The Purpose Factor® Advantage

This is where the Purpose Factor® becomes more than just an assessment.

It gives you language.
Not generic, fortune-cookie language.

Actual, specific, accurate language about:

• How you naturally show up in the world

• What genuinely fulfills you (versus what you think should)

• What frustrates you (so you stop tolerating it)

• How you're best led and how you best lead others

When my two clients started pulling phrases from their reports, something shifted.

One of them read this line out loud: "You're most fulfilled thinking critically about how to effectively communicate and inspire."

She stopped.

"That's not just true. That's everything. Every job I've loved has had that at the core."

The other one found this: "Your favorite questions start with 'why' and quickly follow with 'how.'"

He laughed. "That's been driving people crazy my whole life. But it's also been my superpower."

When you see it in black and white, you stop second-guessing yourself.

You stop wondering if you're being too picky.

You stop settling for roles that look good on paper but feel wrong in your gut.

And you start describing—with precision—what you actually need.

What Happened Next

Here's the part that matters:

Neither of them sent their "ideal job description" to anyone.

That's not what it's for.

It's not a resume. It's not a cover letter.
It's a declaration.

It's you getting so clear, so specific, so energetically aligned with what you want that life can't help but respond.

Because here's the truth:

You can't attract what you can't describe.

And most people can't describe what they really want because they've never been given the language for it.

The Purpose Factor® gives you that language.

And once you have it, everything changes.

My Own Commitment

I'll be honest with you.

I keep telling people I want to work with athletes. Former players transitioning out of their sport. People who need to rediscover their purpose after the uniform comes off.

But I've been stuck asking how.

How do I get in front of the right people?
How do I make the connections?
How do I break into that world?

This week, I'm letting that go.

I'm getting clear on the what and why. I'm writing it down. I'm attaching myself to the feeling of what that will look like.

And then I'm trusting the how.

Because I've seen it work too many times now to ignore it.

Your Turn

So here's my question for you:

Where are you asking "how" before you've gotten clear on "what" and "why"?

And more importantly:

What would shift if you stopped chasing and started clarifying?

Because here's what I know after dozens of these Purpose Factor® sessions:

The right opportunities don't come when you're forcing them.

They come when you're aligned with who you actually are.

They come when you're clear.

They come when you let go.

And they come in ways you never could have engineered.

Ready to Get Clear?

If you're asking "What's next?" but you don't have the language for it yet...

If you're tired of chasing opportunities that don't feel right...

If you want to see the algorithm behind your most fulfilled moments...

Then let's do this.

👉 Claim your Purpose Factor® Assessment and Clarity Call here

You'll get:

• Your personalized 45-page Purpose Factor® report

• A one-hour clarity call with me where we connect the dots

• Language you can actually use to describe what you need

• The framework for decisions that align with who you are

And just like my clients who stopped forcing and started flowing—you'll begin to see opportunities appear because you're finally clear about what you're looking for.

Life responds to specificity.

Let's get you clear.

Until next week,

– Coach Reg

P.S. My client who stepped down from those commitments? He started his new role this week. The two clients writing their "impossible" job descriptions? They're both reporting a sense of calm they haven't felt in months.

And me? I'm practicing what I preach.

Getting clear. Letting go. Trusting the how.

I'll let you know what shows up.