SPARK Insights™ Issue #0045

From 10 to 20

Last week, I invited 10 readers to raise their hands to take a Purpose Factor® Assessment and receive a complimentary Review with me.

Instead of 10, 20 of you said yes.

That doubled my expectations and confirmed something important: when I bring real excitement and conviction, people feel it and respond.

Over the next 2–5 weeks (with a pause for a mid-October golf trip with Arlene), I’ll be sitting down with each of you 20. And with everyone here, I’ll share what we’re learning along the way.

Feedback From The First 3…

No assessment is perfect, but this one is striking people in a profound and practical way. Some tell you who you are, some tell you what you are good at.

None except Purpose Factor® tell you why you do what you do and what deeply fulfills you. There is a visceral reaction when someone reads Page 18 and 19 aloud to me.

Palatable.
Practical.
Profound.

Here’s some feedback…

Participant A - Professional - Female Over 50

"The assessment was surprisingly accurate. It cleared up things I’ve been wrestling with for a long time—especially how I explain what I do. When I read it, I thought, ‘Yes! That’s exactly what I’ve been trying to say.’ It gave me words I didn’t know I was missing."

Participant B - Entrepreneur - Female Over 75

"When I read the line, ‘Build something bigger than me to serve those in need,’ it hit me like a bell—bingo, that’s it. I’ve always felt that deep down, but I never had the language for it. Seeing it on the page stopped me in my tracks. It was like the assessment handed me my own purpose, clearly written out."

Participant C - Entrepreneur - Male Over 40

"I’ve taken Kolbe, StrengthsFinder, all of them… but this one felt different. The way it tied fulfillment to real experiences lit me up. As I read it, I kept thinking, ‘Oh yeah, that’s me. That’s what actually drives me.’ Honestly, it made me realize I’ve been living closer to my purpose than I give myself credit for."

The Wake-Up Moment

Reading through my assessment, one pattern was clear: I tend to downplay what I’m best at.

When someone says, “Bob, you’re so good at rallying people around a cause — how do you do it?” my answer has been:

“I don’t know. It’s just what I do.”

That sounds humble, but it quietly discredits the gift. It minimizes something that has defined my life as a coach, entrepreneur, speaker, and even as a leader of basketball teams.

The truth is, it’s not “just what I do.” It’s my superpower.

Naming the Superpower

Here’s what the assessment helped me see and put language around:

• Purpose Factor Statement
  To inspire excitement around a cause to improve the well-being of others.

• Natural Advantage
  Recruiter – not in the headhunter sense, but as someone who energizes and unifies people around a central purpose.

• Fulfillment Factor
  I most fulfill by tapping into perseverance to effectively communicate and inspire.

Seeing these on one page closed a big loop for me. It explained why I thrive when people respond with excitement, and why I feel deflated when they don’t.

Fulfillment vs. Frustration

Here’s the connection I made:

• Fulfillment comes when… I convince someone to believe in a cause, watch them light up, or see them join a community I’ve built.

• Frustration hits when… I’m ghosted, misunderstood, or my excitement doesn’t transfer.

And underneath both is one theme: confidence.

If I am fully confident and excited, others sense it. If I’m wavering, they feel that too.

That’s why I can’t afford to shrug and say, “It’s just who I am.” Owning the words creates the confidence. Confidence fuels clarity. Clarity fuels inspiration. Inspiration fuels action.

Convincing vs. Conviction

The word “convincing” can feel edgy. None of us want to coerce people.

But here’s the distinction:

• Coercion is convincing for my benefit.

• Conviction is convincing for their benefit.

When I know the cause is right, when I’m aligned and confident, “convincing” becomes an act of leadership. That’s when my recruiter advantage feels clean and life-giving — for me and for them.

What This Means for You

Purpose isn’t your job. Purpose is the best of what you have to give others.

If you’ve been answering compliments with “Oh, it’s just what I do,” stop. You’re minimizing the very thing that sets you apart.

Reflection Prompt:
Where in your life are you defaulting to “it’s just what I do” when you could be naming your superpower out loud?

Try this week to write a one-sentence answer that connects:

• Your natural advantage

• Your cause or purpose

• The way you feel fulfilled

Say it out loud. Notice how it shifts your confidence.

What’s Next

I’ll be processing these 20 assessments over the coming weeks and sharing insights here. If you’d like to be on the waitlist for the next round, reply with “Waitlist” and one sentence about the cause you most want to rally people around.

And yes, late October you’ll probably hear a few more metaphors from the golf course.

With gratitude and conviction,

— Coach Reg