SPARK Insights by Coach Reg — Issue #0039

In 19 minutes, a group of people will gather.

No slides.
No sales pitch.
No fixing.

Just space.
And a question:

What story have you been living in?
And is it still serving you?

That’s what the Story Shift Experience is about.

But before we begin, I wanted to share something with you — even if you’re not in the room today — because this message may be exactly what you need right now.

This Isn’t About Fixing — It’s About Remembering

Monday, I spent the day with my business partner, Brandon Boyd.

Brandon and I co-founded Feedstories — a storytelling agency rooted in video and marketing. For years, our job was to help people tell better stories so their businesses could grow.

But we’ve both been on a very different kind of story journey lately.

Over the past few years, we’ve each taken our foot off the accelerator…
We stopped chasing metrics.
We paused the momentum.
We let go of things that once defined us.

And without coordinating or planning it…
We each ended up doing very similar work.

Reading ancient texts.
Studying nervous system regulation and emotional release.
Writing newsletters, books, and journaling like our lives depended on it.
Facing childhood wounds, ego traps, and old beliefs.
Learning how to hold presence, not posture.

What we discovered — separately — was this:

Not the story they post on LinkedIn.
Not the brand story.
Not the trauma story they’ve rehearsed into their identity.

The deeper story.
The one they’re living from — often unconsciously.

And more often than not, that story was built from fear.

What Lives Beneath the Story

In our conversation, Brandon said something I can’t stop thinking about:

Victim. Villain. Savior. Martyr. Saboteur.
Five characters that most of us play without realizing it.

They’re not evil.
They’re protective.

Each one of them is trying to resolve an unmet need from childhood or society or trauma.
But the more we identify with them, the harder it becomes to see that:

And authors don’t run from their stories.
They shape them.
They work with the material.
They say, “This matters — and it’s not the whole story.”

That’s what today’s experience is really about.

You're Not Broken. You're Between Chapters.

I’ll say this again at the start of the session…
But even if you’re not in the room, I want you to hear this:

You are not broken.
You do not need to be fixed.
And I am not your guru.

I’m just a guy who knows how powerful it is to be seen, to breathe, to pause, and to shift.

I can’t promise you a life-altering miracle today.
But I can promise to hold a clean space — one free of pretense, pressure, or performance.

A space where you’ll be gently invited to look at the story you’ve been living…
And ask yourself one honest question:

Is this the story I want to keep living from?

This Is What Happens When We Stop Pretending

Brandon and I realized that day that everything we’ve been learning — all the books, trainings, certifications, frameworks — they all pointed back to one core truth:

That’s it.

You don’t need more strategies.
You don’t need another seminar.
You need to see the invisible scripts that have been running your choices…

And choose again.

SPARK Insight Reflection Prompt:

What story are you living in today — and who helped write it?

This Is the Work

Yesterday, I had a powerful conversation with someone I’ve coached through a season of growth and transition.

She’s accomplished. Respected. Awake.
But even she admitted to feeling the fog lately — the uncertainty of change, the discomfort of not knowing exactly what’s next.

And right before we ended our call, she said something that struck me to the core:

That’s it.

That’s what this work is really about.

Not fixing.
Not teaching.
Not transforming people into something new.

It’s about remembering.
Peeling back the layers of story, pressure, and programming…
Until what remains is the truth that’s always been there.

You’re not here to become someone else.
You’re here to remember who you’ve always been.

And if that’s what today’s session does — for even one person — it will have done its job.

You’re not broken.
You’re the author.

Let’s write something true.

In your corner,
– Coach Reg